One of my favorite illustrators Christoph Niemann (I used to blog about his works ad nauseam over at Sundance Channel) recently published a wonderful interactive ebook called “Petting Zoo” for the iPad. I may or may not have strong-armed a friend recently into downloading it ostensibly for her niece ostensibly and not at all because I wanted to play with it.
He recently shared with The New Yorker the process and hurdles involved in creating the ebook. It’s a worthwhile and humorous read that is also inspiring.
The natural instinct then is to rely on what you know is working. It’s unfair, but this is the surest path to boring and predictable results.
And who wants boring and predictable? Not I said the fly.